More about building Wilder's profile, which he is doing. In the ideal situation this fight does US PPV as that would bring the most money and it's Hearn's goal to do that for Joshua, but for him to do that he needs a US fighter that has big enough profile.
Wilder since calling out Joshua, has more than doubled his number of social media followers, has now got his GF and himself on a reality TV show ad hopefully when the numbers come in for the Ortiz fight, show that there is growing interest in Wilder and eventually a fight with Joshua.
It may work, it may not, but the smart thing is to at least try and make this fight as big as it could be.
Wilder since calling out Joshua, has more than doubled his number of social media followers, has now got his GF and himself on a reality TV show ad hopefully when the numbers come in for the Ortiz fight, show that there is growing interest in Wilder and eventually a fight with Joshua.
It may work, it may not, but the smart thing is to at least try and make this fight as big as it could be.
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