Manny Pacquiao isn't going to fight anyone for $2m, and Top Rank on ESPN have yet to pay out even $3m to the fighters on their shows (not counting the one time that Australia put up a king's ransom). Not that difficult.
HBO is a pay channel; every home that has HBO has already committed $150 dollars beyond their cable bill for additional content. If an extra add-on is considered, HBO already has an audience ready to consider paying for even more content.
ESPN is a cable channel; one in a basket of channels that folks purchase. There's not a single instance where ESPN has asked their viewers to pay a penny of a premium on anything.
If you honestly think that ESPN, with all the homes that they have, can convince their audience to pay $65/$75 for a single event, and get that number up to 600k homes for their first PPV event, you're a fool.
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