Originally posted by rrayvez
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Originally posted by rrayvez
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Arum didn't sign Cotto knowing he would be the biggest Puerto Rican star, you act as if Arum knew Cotto would bring in a huge PPV draw. You blatantly ignore that fact that 100's of Puerto Rican fighters have turned pro since Trinidad, some even signed by Arum, and none have become a star like Cotto. Again explain to me why Arum hasn't gone out his way to sign every Puerto Rican fighter, in an attempt to make them a star? Cotto became a star because of the people he fought, and how he fought them. There's an article just posted on here where Nacho Beristine talks about the Mexican following that Cotto has, do we attribute that success to Trinidad to?
There is a significant deference between using the knowledge of how to market someone, and saying that someone paved the way. You can't say burger king is successful because of McDonalds. You can't say Cotto is successful because of Trinidad. Cotto garnered his own following, which crossed over to areas Tito never touched. Arum saw the value in Cotto's market and set him up for PPv's, but that value was established by Cotto's performances, not Trinidad's success. I would also argue that Trinidad had very little to do with Arum's plans for Cotto, as Arum already had a few major stars, including De La Hoya, and Arum took Cotto on that same track. Arum was already well versed in the art of creating a star before Trinidad, which is intimated in the fact that he said he would have done better had he signed Trinidad. That comment is more a testament to himself and Top Rank than it is to Trinidad, in fact it's implying that Trinidad wasn't marketed well. You're trying to use it to say that Arum didn't know there was a Puerto Rican market, I believe Arum didn't think Trinidad was worth the time or money to build him in to a star, two different things.
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