They are worth whatever they can get the other side to agree to. It's not like there's a car value guide they can just whip out and look up.
A unification fight is a premium product - there are very, very few comparisons of worth that can be made. As I've said elsewhere, Joshua absolutely deserves to take the bulk of the payday, he's the bigger draw here. But he also needs a big fight, and the only real big fights to make are involving the two guys asking for plenty. Anything less than a Wilder or Parker unification fight, will be an absolute disappointment - Hearn and Joshua know this.
It's not like they can give the middle finger to both of them, and still be able to get market rate elsewhere - the market rate is tied up in a fight with one of these two people directly.
A unification fight is a premium product - there are very, very few comparisons of worth that can be made. As I've said elsewhere, Joshua absolutely deserves to take the bulk of the payday, he's the bigger draw here. But he also needs a big fight, and the only real big fights to make are involving the two guys asking for plenty. Anything less than a Wilder or Parker unification fight, will be an absolute disappointment - Hearn and Joshua know this.
It's not like they can give the middle finger to both of them, and still be able to get market rate elsewhere - the market rate is tied up in a fight with one of these two people directly.

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