Because Showtime puts up the money and seems pretty clear that HBO does not (in their boxing content and when they are looking to market a PPV). The HBO rating, even with the extra homes, wasn't all that much higher than the Showtime mark either.
Beyond that, the Pulev fight is already set for Sky Box Office in the UK (with Showtime likely doing a day/night re-air); if the fight doesn't draw real interest in the US, it'll be from the UK (or some global location that helps make the times work).
The Wilder fights (whatever the outcome, I expect the fight to be good enough for them to do it twice), "Big Baby" Miller if he can string together some more wins, and maybe some other US heavyweight that can get on a run of good fights could be viable for US PPV; Joshua is already a million homes attraction in the UK.
Beyond that, the Pulev fight is already set for Sky Box Office in the UK (with Showtime likely doing a day/night re-air); if the fight doesn't draw real interest in the US, it'll be from the UK (or some global location that helps make the times work).
The Wilder fights (whatever the outcome, I expect the fight to be good enough for them to do it twice), "Big Baby" Miller if he can string together some more wins, and maybe some other US heavyweight that can get on a run of good fights could be viable for US PPV; Joshua is already a million homes attraction in the UK.
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