A few weeks ago, Top Rank's CEO Bob Arum revealed the new direction for his company - a direction where their top fighters like Manny Pacquiao, Vasyl Lomachenko and Terence Crawford were being shifted from a premium channel like HBO to the free airwaves of ESPN. While two of them have traded a lot of verbal jabs over the years, Arum admires the the television structure and marketing plan by the UFC and their company president Dana White.
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