You know, I think a big part of this is that sports in general are all marketed towards men and men compose the vast majority of the viewership.
If there were millions more females interested in these sports they could probably identify with women's sports better and grow all of those sports to make them much bigger.
But men usually just watch women's sports for the pretty women
I genuinely watch for the compelling stories/personalities more so than for the sex-appeal. There are other sources, or "hubs," for that.
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