I think the BARB numbers are extrapolated from smaller samples so there is surely a decent margin of error there. Plus they could be fudged if another Sky Box Office event like WWE or something took place in the same week, though that would make the numbers higher not lower
In general though I'm more inclined to believe them than Sky and Hearn's self-reported figures, which I've doubted for a while now. Exaggerating the popularity of your product can actually encourage more people to buy it, so it's not in Hearn's interest to be honest. Incidentally, while Googling some past PPV figures I also came across this brief article that casts doubts over Sky's reported figures and makes some interesting points, though its own estimated numbers go too far in the other direction for me: http://thekingmaker.me/sky-plc-shoul...-shareholders/
In general though I'm more inclined to believe them than Sky and Hearn's self-reported figures, which I've doubted for a while now. Exaggerating the popularity of your product can actually encourage more people to buy it, so it's not in Hearn's interest to be honest. Incidentally, while Googling some past PPV figures I also came across this brief article that casts doubts over Sky's reported figures and makes some interesting points, though its own estimated numbers go too far in the other direction for me: http://thekingmaker.me/sky-plc-shoul...-shareholders/
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