Because he had a fight that was mandated by the governing body (leaving Golovkin's only out as having to pay Billy Joe Saunders' asking price), and he walked into the fight with the full understanding that there was money backing him too (Yormack, with the Barclays Center, and Stephen Espinoza weren't going to leave Jacobs hanging).
nothing wrong with knowing your value
nothing wrong with knowing your value
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