I agree 100% with the Bobfather. The UFC model has remained in tact but I always questioned what will happen when one fighter becomes bigger than the sport.
We are really about to find out if the PPV buys and sell out crowds are because of the UFC brand itself or Conor McGregor individually.
We are really about to find out if the PPV buys and sell out crowds are because of the UFC brand itself or Conor McGregor individually.
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