Boxing does make it a little tougher but you start out on the undercards of some major PPV. UFC has the platform of a PPV every month under their brand so it makes it much easier to build a nobody into a somebody. But even they can't work miracles.
The best P4P UFC fighter is Demetrius "Mighty Mouse" Johnson who can't even headline PPV cards anymore because he was pulling 100K buys. Jose Aldo was also a great great fighter who couldn't draw flies to sheet. A lot of it comes down to the fighter's aura, being unbeatable and exciting and all that. Guys like Spence and Joshua, if promoted right can get there.
The best P4P UFC fighter is Demetrius "Mighty Mouse" Johnson who can't even headline PPV cards anymore because he was pulling 100K buys. Jose Aldo was also a great great fighter who couldn't draw flies to sheet. A lot of it comes down to the fighter's aura, being unbeatable and exciting and all that. Guys like Spence and Joshua, if promoted right can get there.


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