All I know is I don't see a huge outreach to the general public. I mean, when was the last time you saw someone not named Manny Pacquaio or Floyd Mayweather on late night, daytime, or morning networks?
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No announcement yet.
Why are boxing promoters so averse to actually promoting?
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Originally posted by -PBP- View PostBecause promoting costs money and this fight won't appeal to casuals no matter how heavy they promote it. So instead, they go cheap on the promotion side in hopes to earn a profit.
Like I said the only one rolling with the times is Eddie Hearn and more often than not he is getting the results.
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I think they have been trying pretty hard in this promotion.
HBO came out with a couple good shows, Kovalev and Ward have both had featured written about them on mainstream publications,
and I've seen the commercials for the PPV several times. Also, didn't Kovalev have something with Larry King.
However, this was never going to be a mainstream ppv no matter how much money they put into marketing. Best case scenario for the promoters is that Main Events makes a little money and Roc Nation doesn't lose more than 7 figures (they are going to lose money on this regardless having to pay Ward 5M plus all of the other expenses involved, as they seem to always do).
Let's enjoy this fight for what it is: A hardcore boxing fan's fight. It makes no sense for us to care about the numbers in this case.
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Originally posted by sicko View PostHe is not the lead promoter, Duva is that is likely why you haven't heard anything, he will likely attend though
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Originally posted by sunny31 View PostWhilst this is a fair point - digital advertising costs very little. I think they can still do a lot more with less money, they should be targeting social media - google ad words, twitter, email, even text marketing (even though I find it tacky).
Like I said the only one rolling with the times is Eddie Hearn and more often than not he is getting the results.
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Originally posted by sicko View PostHe is not the lead promoter, Duva is that is likely why you haven't heard anything, he will likely attend though
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Originally posted by OnePunch View Postregardless of who is the lead promoter, its Jay-Z who has the $5 mil guarantee to Ward. It would serve his financial interests to help promote the fight, regardless of who's logo is getting center placement on the light grid..........
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Originally posted by sunny31 View PostWhilst this is a fair point - digital advertising costs very little. I think they can still do a lot more with less money, they should be targeting social media - google ad words, twitter, email, even text marketing (even though I find it tacky).
Like I said the only one rolling with the times is Eddie Hearn and more often than not he is getting the results.
Ultimately, becoming a star is more than just boxing ability and Ward and Kovalev just aren't guys that can capture massive audiences.
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