The final, real buy number for Pac-Bradley III was 300K. Pac-Vargas did significantly less.
Based on satellite and telco buy numbers (which were available Wednesday), and some very preliminary estimates from a couple of cable systems, Pac-Vargas will not exceed 250K.
Considering the lack of marketing support, I think 250K is a victory for Top Rank.
Over/under on Top Rank's public estimate is 400K.
Based on satellite and telco buy numbers (which were available Wednesday), and some very preliminary estimates from a couple of cable systems, Pac-Vargas will not exceed 250K.
Considering the lack of marketing support, I think 250K is a victory for Top Rank.
Over/under on Top Rank's public estimate is 400K.
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