Check out this weird promo by Sky Sports for GGG/Brook

[Motorcity Cobra]

They use Rick Ross song, The Devil is a Lie. But they tweet out The Devil is Alive. But check out the promo. This is a weird promo.

THE DEVIL IS ALIVE! Four weeks until @GGGBoxing faces Kell @SpecialKBrook. WATCH: https://t.co/rNzGjglUJG pic.twitter.com/LHx8dU5LkX

— Sky Sports Boxing (@SkySportsBoxing) August 15, 2016

#TheDevilIsALie #DareToBeGreat #TwoWeightWorldChampion #GGGBrook

A video posted by Kell Brook (@specialkellbrook) on Aug 15, 2016 at 6:19am PDT

[Prince Madison]

one of them rare fights in which promo isnt really needed. the names sell it themselves, kell brook v gennady golovkin. both undefeated and confident, someone will leave the ring as a legend.

[animelive]

That is some gangster ****.

[Eff Pandas]

I like it. I only got a C- in my Illuminati Interpretation 101 class, but it seems like its implying GGG is the devil & the devil is a lie hence Brook gonna god him.

[Robbie Barrett]

one of them rare fights in which promo isnt really needed. the names sell it themselves, kell brook v gennady golovkin. both undefeated and confident, someone will leave the ring as a legend.

WTF you're getting more out of touch with reality everyday. Please tell me how beating a WW makes Golovkin a legend?

[HanzGruber]

Lol at the devil is alive. Cringe at that promo. "Doesn't get any bigger than this". Showing clips of kell vs some British sheep herder

[kafkod]

GGG = 666 ... the mark of the beast.

Yeah, that is a weird promo.

[kafkod]

WTF you're getting more out of touch with reality everyday. Please tell me how beating a WW makes Golovkin a legend?

Golovkin already is a legend. Beating him will make Kell Brook into an even bigger one.

[Robbie Barrett]

Golovkin already is a legend. Beating him will make Kell Brook into an even bigger one.

You've been in cuckoo land a long time pal.

[Ca$trO]

G is the sixth letter in the alphabet so GGG = 666...

The video could be pro brook based on the choice of audio as it implies the devil or in this case GGG aka 666 is a lie. Meaning hes False he is not the "truth". or for pro GGG he says the devil is a lie and GGG aka 666 is the truth real devil.

Skysports reply is obviously pro GGG meaning GGG is alive meaning he is the truth... the real devil because the devil as we know it is a lie.

Great low budget marketing....