Is gg more marketable than Canelo?

[aldo5408]

Gennady Golovkin more marketable than Canelo Alvarez
According to SportsPro, Gennady Golovkin is a smart investment

Gennady Golovkin
Action Images/Andrew Couldridge
FacebookTwitterRedditWhatsAppFlipboardFeedspot followFeedly follow
Don’t miss any action. Sign up for the free BN newsletter(s) here

GENNADY GOLOVKIN is the 29th most marketable athlete on the planet, according to SportsPro, while potential rival Canelo Alvarez is not included in their top 50.

The Kazakh wrecking ball recently signed a lucrative sponsorship deal with Nike’s Air Jordan brand, and has also done advertising for the Apple Watch.


Golovkin’s and Canelo’s respective teams are currently locked in negotiations for what would be the biggest fight in boxing, though Canelo’s recent vacation of his WBC middleweight strap suggests his side may want to hold off on the contest for now.

Canelo, boxing’s biggest box office draw, would be the A side of that fight, though the recent revelation over Golovkin’s marketability adds further credence to the argument that the Mexican very much needs to face ‘GGG’.

SportsPro’s criteria for marketing potential is as follows:

Value for money
Age
Home market
Charisma
Willingness to be marketed
Crossover appeal
Their profile of Golovkin reads:

“With Manny Pacquiao and – for now, at least – Floyd Mayweather in retirement, the fight game’s biggest draw for fans and sponsors is Golovkin’s fellow middleweight Saul ‘Canelo’ Alvarez. The teak-tough, strawberry blond Mexican has left his most obvious opponent to stew, in keeping with boxing’s best and most maddening traditions. Yet having coldly dispatched Britain’s Amir Khan – whose big talent and big heart could not compensate for a bigger jump in weight – in a May mega-fight, Alvarez would be fooling no one by denying his Kazakh nemesis a chance.

“If the two do meet, it will be a huge occasion and a chance for sponsors to flock to a fighter with burgeoning appeal. Golovkin, through his chilling knockout exploits in the ring and his abundant charm beyond the ropes, has won plenty of fans since making more regular appearances in the US. Were he to win an encounter with Canelo, his years in the relative wilderness might all have been worthwhile.




The reason Canelo vacated was because he believes 55-45 isn't fair but according to this website gg is more marketable

[Larry the boss]

No Canelo is a 25 year old red headed Mexican, while GGG is a 34 year old fighter,both are marketable but Canelo is by far the bigger star and has a much bigger upside as he is so young

[ThumperMcDougal]

I can't speak for other countries, but GGG will BLOW UP in the states. America loves two types... dominant bad *sses with a golden smile, and humble polite bad *sses with a golden smile.

If you can beat some @ss, and remain humble with a million dollar smile... You'll sell in the states. Also, America loves accents. GGG is tailor made.

I'm speaking of American casuals of course, but they make up most of the market.

[PK3434]

Internationally, sure, but not in North America (where the corporate money is).
There are 26,000 Kazakhs in the United States while there are over 50 million Mexican's here + the entire population of Mexico.

Now, there is a good argument that Golovkin is marketable in North America, Europe and Asia...which is phenomenal. But for general purposes, I think it is pretty clear that Canelo is more marketable.

[Motorcity Cobra]

No. Canelo has Mexico and the largest minority group in the U.S. (Mexican-Americans) behind him. It's not even debatable. GGG has a lot of sponsors but that hasn't translated into him being a big star. And he isn't the face of any of his sponsors. Canelo is the face of Tecate.

[ThumperMcDougal]

If Canelo never fights GGG, his Mexican market will drop huge imo. From what I've seen, GGG is well liked by Mexican fight fans. All Golovkin needs is a name to fight so casuals will tune in and have a chance to see him.

[techliam]

Depends how much Canelo has trashed his popularity by vacating

Golovkin has a chance of cracking worldwide appeal, but theres no way he'll sell more in the US, unless Ramirez truly becomes a star. Golovkin should try his luck over here if he moves up to super middleweight eventually

[aldo5408]

Internationally, sure, but not in North America (where the corporate money is).
There are 26,000 Kazakhs in the United States while there are over 50 million Mexican's here + the entire population of Mexico.

Now, there is a good argument that Golovkin is marketable in North America, Europe and Asia...which is phenomenal. But for general purposes, I think it is pretty clear that Canelo is more marketable.

So what? gg has the Koreans and Russian behind him. He also fought in Germany for a long time when he was signed to that big German promoter

[TheMexHurricane]

@ Mexican boxing fans:

B.S.(BoxingScene) in da house)!!!!!!!!!!!!!!






(and stays staying obsessed with Canelo and Mexican$)

[Motorcity Cobra]

This commercial has been getting heavy rotation on ESPN and ESPN 2. Canelo is featured in this commercial. It's been aired 1,007 times nationally since it's come out last week.

There is also a version running for Mexican audiences

Now this is the Golovkin Apple Watch commercial. It's had 235 national airings since last year. This is the description of the commercial. It doesn't even mention Gennady's name

A man boxes to the song "Shimmy Shimmy Ya" by El Michels Affair. He stops to check his heart rate of 142 BPM on his Apple watch, which tracks every beat, and gets right back to training.

Boxing fans vastly overrate the star power of Golovkin.