Why no huge boxing event night before SuperBowl?

[just the facts]

Boxing is already a niche sport. Would be hard to generate the interest with so much going on probably

Plus there's hardly any good fights early in the year

With a huge crowd already in Vegas, I think a Saturday night HBO/Showtime main even card would make a huge splash. A PPV fight might be too much

[MrRolltide91]

simple:

-Super Bowl is in January/February, as an event/holiday all to itself.
-For the better part of the last 20 years, boxing ha focused on monetizing their biggest matchups on PPV, not seeing the benefit of terrestrial TV

The PBC effort, if it proves successful, will likely take advantage of the timing of future Superbowls (though likely competing against MMA).

Good points

[MasterPlan]

simple:

-Super Bowl is in January/February, as an event/holiday all to itself.
-For the better part of the last 20 years, boxing ha focused on monetizing their biggest matchups on PPV, not seeing the benefit of terrestrial TV

The PBC effort, if it proves successful, will likely take advantage of the timing of future Superbowls (though likely competing against MMA).

That's the whole point, to piggyback off the SuperBowl.