Exactly, the UFC almost went under a number of times after the Fertittas bought it. Lots of trial and error before they found a good model.
The Fertittas are billionaires, but that's their money and they weren't reckless & wasteful with it like Haymon's been. Keeping fighter pay on the lower side allowed them to reinvest heavily into the infrastructure of their company and kept the fighters hungry to make big fights on a regular basis. They also seen the value in establishing actual champions, not just title holders.
The Fertittas are billionaires, but that's their money and they weren't reckless & wasteful with it like Haymon's been. Keeping fighter pay on the lower side allowed them to reinvest heavily into the infrastructure of their company and kept the fighters hungry to make big fights on a regular basis. They also seen the value in establishing actual champions, not just title holders.
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