Comments Thread For: Wilder-Szpilka TV Ratings Not Indicitave Of Overall Exposure
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How would the non-subscriber, free weekend viewers not be counted in the Nielsen ratings?
I'm pretty sure they are mostly based off surveys (I've actually done them once, they send you a few bucks, and a booklet to fill out for a week, and a pre-paid envelope.
It isn't true that what you watch on TV is actually monitored, despite the misconceptions. They rely on survey data.
If the person watched Showtime on a free preview weekend and isn't a subscriber, it wouldn't be excluded, as far as I'm aware.
At the start of the year there was a new update to the system with Expanded Tuning-Only ratings.
This isn't the first time I've heard that free preview viewers don't count in the ratings, but I've never read an explanation as to why not.Comment
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Missed the live broadcast of the fight (in transit), so I ended up watching the fight shortly after the broadcast on Showtime's Youtube channel. Didn't screen shot the number, but pretty sure the count was up to 200k views by the time I saw the fight.Comment
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^^^this, kinda.
In my mind, the whole PBC effort always seemed destined to end up with CBS/Showtime being the network to sign the main deal (Saturday afternoon boxing when football season is over, 5-8 primetime broadcasts, smaller shows/vignettes for other fight cards, to give folks a reason to pick up CBSSportsNetwork, and Showtime being the venue to take advantage of whatever pay fights end up emerging).
The thing that's changed, however, is that I now see PBC picking up the rest of the supporting programming contracts. Saturday Night Fights (PBC on ESPN), Friday Night Lights Out (PBC on SpikeTV), Toe-to-Toe Tuedays (PBC on FS1), and the BounceTV fights cards are all deals that I see being picked up by their respective channels.Comment
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