Interesting interview from CNN Money

[Sugar Adam Ali]

When PBC was launched, there were extensive disputes about the kind of business model it should follow... Boxing can't be compared to MMA and (American) Wrestling because boxing shares a worldwide amateur infrastructure.

Lmao... What does amateur boxing have to do with anything..

What would prevent PBC from signing all the Olympians and keep them strictly on Pbc shows.. Oh wait, they actually do that now...
Your theory on amateurs as it relates to a business model makes no sense..

Please explain how amateur boxing won't allow someone to have a ufc/wwe business model?

[Nubia]

McGregor got paid 500k in his last outing, meanwhile Floyd made 300+ million for a 36 minute sparring session.

[Sugar Adam Ali]

A corporate brand is the shiny logo and the coherent marketing message and strategy.

Boxing doesn't have that, but to say boxing has no brand is not true. Boxing's brand is Ali, Frazier, Foreman, Louis v Schmeling, Mike Tyson, Holyfield, the Four Kings, Julio Cesar Chavez, Oscar De La Hoya, Mayweather and Pacquiao, Cossell, Lampley, and Bernstein, Don King, Rocky, the fight of the century, the rumble in the jungle, the war.

It's not a neat, officially sanctioned corporate brand but it's a very powerful one. One still much stronger than anything the UFC has created despite all their work over the past 10 years. Boxing has a cultural resonance with the public that is completely disproportionate for a sport of its size. But it's brand is not a slick, carefully managed one that effectively targets key demographics. It's a wilder beast altogether and whether that's for the better or the worse is debatable. Corporate marketing would grow the audience, but it would scourge from the sport much of the madness that makes us love it the most.

Lmao... That's why boxing went from top 2 or 3 sports, to not even top 10 in America...

It just amazes me how many of you guys don't get it.. Every combat sports, and pretty much every sport has a universally recognized top authority body like a ufc, PGA, nfl, Fifa... Except for boxing, yet no one can explain why boxing can't have a league or brand..
Boxing is no different than any other sport


Naming off famous fighters and claiming they are the brand... Lol Lebron james and Michael Jordan have huge brands, yet they still played in the NBA correct..

[Nubia]

Lmao... That's why boxing went from top 2 or 3 sports, to not even top 10 in America...

It just amazes me how many of you guys don't get it.. Every combat sports, and pretty much every sport has a universally recognized top authority body like a ufc, PGA, nfl, Fifa... Except for boxing, yet no one can explain why boxing can't have a league or brand..
Boxing is no different than any other sport

You are correct. That's exactly why I hope the PBC brand continues to thrive and I truly hope they corner the elite market in the near future. 1 belt per division would be a blessing. PBC knows what they're doing. It's just the fans that won't get behind it because of who is running it....

[IMDAZED]

Lmao... That's why boxing went from top 2 or 3 sports, to not even top 10 in America...

It just amazes me how many of you guys don't get it.. Every combat sports, and pretty much every sport has a universally recognized top authority body like a ufc, PGA, nfl, Fifa... Except for boxing, yet no one can explain why boxing can't have a league or brand..
Boxing is no different than any other sport


Naming off famous fighters and claiming they are the brand... Lol Lebron james and Michael Jordan have huge brands, yet they still played in the NBA correct..

I'm not sure why it's so difficult to understand. And all of this "brand" stuff as it relates to boxers is ******. You have a dwindling amount of stars because of the greed of promoters and their oversaturation of the PPV market. Building a brand and bringing it back to network TV is the only way you'll continue to build stars and build up the sport again. A lot of people just want it to fail because of silly feminine reasons they do a poor job of hiding.

[Sugar Adam Ali]

You are correct. That's exactly why I hope the PBC brand continues to thrive and I truly hope they corner the elite market in the near future. 1 belt per division would be a blessing. PBC knows what they're doing. It's just the fans that won't get behind it because of who is running it....

I'm not sure why it's so difficult to understand. And all of this "brand" stuff as it relates to boxers is ******. You have a dwindling amount of stars because of the greed of promoters and their oversaturation of the PPV market. Building a brand and bringing it back to network TV is the only way you'll continue to build stars and build up the sport again. A lot of people just want it to fail because of silly feminine reasons they do a poor job of hiding.

Agree...

The one thing I don't like about PBC is that they should have just bought time on saturday nights on spikeTV and done a weekly show, and build an audience much like bellator has done on Friday nights on spikeTV..
And I wish they had their own belts from day one.. Even if its only a few divisions until they grow.. They could have easily done a 147, 140 and 160 4 man tournaments..
How hyped would it have been for pbc to start off with danny-khan and ghost-thurman with winners facing off for the belt.. Or quillen-wade, Jacobs-lee..
Say if thurman wins the tourney as is pbc welter champ and Porter would have been involed in non tourney fights and would have emerged as a legit #1 contender right now..
Ufc didn't have a lot of depth 10-15 years ago, but whatever fighters they had, they always made the best possible matchup they could, and fans responded to it..
Also, would have liked pbc to have clear rules and regulations.. If they are going to be a true alternative to sanctioning bodies/hbo/etc they should get rid off all the side crap...
No catchweights
20x20 ring everytime
Etc
Etc

[Sugar Adam Ali]

McGregor got paid 500k in his last outing, meanwhile Floyd made 300+ million for a 36 minute sparring session.

That's Conor's guarantee.. They are always super low, and his main source of money is the PPv portion.,, it's been reported that Conor pulled over 9 million for the fight which is basically canelo or Cotto type paychecks

Of course it's going to be very hard for any boxer or mma fighter to get to that floyd or manny level of paycheck, but right now, the top headliners in ufc are getting paid very similar to boxers..

[New England]

Uncle Lorenzo doing his best not to alert the IRS.

I don't agree that boxing has no brand. That's a bizarre notion. It just doesn't have a corporate brand, which is entirely different.

However it is true that boxing would benefit from a UFC style company driving its brand. I don't think that can be questioned. There are implications of course, and a lot of what we love about boxing would be under threat if all promotion was under the au****es of a corporate marketing department. But it would make the sport far more competitive in the mainstream sports audience.

if you're looking for the headquarters of the UFC [and MMA for the layperson, really] you can head to an office building somewhere. people identify MMA with the UFC. some people even call the sport "UFC." UFC is a promotional entity, not a sport. people talk about what they believe is the sport of mixed martial arts, and actually think about a private company. that's branding. those are the successes of the UFC as a brand that adam salami [] is taking about

boxing is a loose association of many different en******. it's like the middle east of sports; nonstate actors in an armed conflict.

[Dr Rumack]

boxing is a loose association of many different en******. it's like the middle east of sports; nonstate actors in an armed conflict.

I like to think of boxing as a Libertarian fantasy. No centralized government nor regulation and the result is Utopia.

[New England]

Lmao... That's why boxing went from top 2 or 3 sports, to not even top 10 in America...

It just amazes me how many of you guys don't get it.. Every combat sports, and pretty much every sport has a universally recognized top authority body like a ufc, PGA, nfl, Fifa... Except for boxing, yet no one can explain why boxing can't have a league or brand..
Boxing is no different than any other sport


Naming off famous fighters and claiming they are the brand... Lol Lebron james and Michael Jordan have huge brands, yet they still played in the NBA correct..

boxing has a history of being the wild west. i think that the nature of the sport as an individual sport without any predetermined matchmaking lends itself to that.

the other sports mostly come from one or two major leagues that merged / grew.


until it started to pull itself out of the dumps, the NHL was starting to lose premium players to european and russian leagues.

what you're really talking about is the organization and branding of the talent in the sport. i think it's spot on and fair to say that boxing suffers from its fractured leadership. just look at how long it took for the pacquiao fight to come off.

sure, those guys and their handlers all made a f#ckload of money, but was it of a net benefit to the sport to do things the way they did? i doubt it. some of those people hadn't watched a boxing match in years, and they paid 100 to see that. bad marketing if you want to consider the wellbeing of the sport above two fighters and their management