Originally posted by djt117
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Even if that is true, the real victory for TR here is being able to obtain information on its chief competitor (more on that in a sec).
Before anyone makes any "Internet lawyer" jokes, I am a December 2015 law school graduate studying for the February Bar right now, not talking out of my ass.
The theory that TR is advancing (aside from the Ali Act stuff, which is separate) is that PBC has engaged in predatory pricing to drive out competitors in the hopes of creating a monopoly. That's why it is classed as an antitrust lawsuit.
The standard of proof for TR's allegations is very high: TR would have to prove that not only is PBC's intentional overpaying for fights going to (1) kill off TR, but also that (2) it's likely to kill off all other competitors and (3) any future PBC monopoly, once established, is likely to persist long enough for PBC to drive out competitors and THEN dramatically underpay for fights such that they will be able to recoup their initial losses and thensome (i.e., that PBC will be able to exploit their monopoly for a long enough time before any new promotional companies pop up and sign talent away from PBC because they are offering better money)
Item (3) has to do with what is called barriers to entry in a market. A classic example of a market with ENORMOUS barriers to entry is building airplanes (e.g., Boeing). It takes 10-20 years to bring a new airplane to market, and you may well invest billions in designing, building, testing, and marketing before you even begin to recoup your investment and make profits when you finally start getting orders from the airlines for your new planes.
If Boeing had infinite stacks of cash and sold their airplanes at a bargain basement price, willfully losing tons of money, they could probably kill of their main competitor (Airbus) and because the barriers to entry in the airplane market or so high, it is extremely unlikely that a new company would pop up to challenge a potential Boeing monopoly. So predatory pricing by Boeing would result in a massive lawsuit by Airbus, and it would be one that would be easy for Airbus to win.
However, while entering the game of boxing promotion certainly requires some deep pockets to meaningfully compete with a behemoth like the PBC, it's simply not even remotely on the same level of airplane manufacturing in terms of initial capital investment required to be competitive.
THIS MEANS THAT TR is likely to LOSE their case against PBC in the end (which may not come for years).
BUT, winning THE CASE ITSELF may not be TR's endgame. Because so much of item (3) has to do with the internal financial workings of the PBC enterprise, virtually ALL of that information is now fair game for discovery.
And now TR can find out (A) how much was spent on all the time buys, (B) how much PBC has lost on their first year's worth of cards, (C) how much ad revenue is coming in to offset the cost of the time-buys, (D) how much is coming in from foreign broadcasting rights agreements and *ultimately* (E) HOW MUCH LONGER DOES TR HAVE TO SURVIVE BEFORE THE PBC BUSINESS PLAN BEGINS TO SUFFER & WILT BECAUSE THEY HAVEN'T MANAGED TO SUCCESSFULLY CREATE A MONOPOLY.
When your adversary/competitor is a privately held company, it's very difficult to get "intel" on them because they are not required by law to release financials. Now TR is going to have access to all of that. In my personal opinion, that was always the main goal of their entire lawsuit
Before anyone makes any "Internet lawyer" jokes, I am a December 2015 law school graduate studying for the February Bar right now, not talking out of my ass.
The theory that TR is advancing (aside from the Ali Act stuff, which is separate) is that PBC has engaged in predatory pricing to drive out competitors in the hopes of creating a monopoly. That's why it is classed as an antitrust lawsuit.
The standard of proof for TR's allegations is very high: TR would have to prove that not only is PBC's intentional overpaying for fights going to (1) kill off TR, but also that (2) it's likely to kill off all other competitors and (3) any future PBC monopoly, once established, is likely to persist long enough for PBC to drive out competitors and THEN dramatically underpay for fights such that they will be able to recoup their initial losses and thensome (i.e., that PBC will be able to exploit their monopoly for a long enough time before any new promotional companies pop up and sign talent away from PBC because they are offering better money)
Item (3) has to do with what is called barriers to entry in a market. A classic example of a market with ENORMOUS barriers to entry is building airplanes (e.g., Boeing). It takes 10-20 years to bring a new airplane to market, and you may well invest billions in designing, building, testing, and marketing before you even begin to recoup your investment and make profits when you finally start getting orders from the airlines for your new planes.
If Boeing had infinite stacks of cash and sold their airplanes at a bargain basement price, willfully losing tons of money, they could probably kill of their main competitor (Airbus) and because the barriers to entry in the airplane market or so high, it is extremely unlikely that a new company would pop up to challenge a potential Boeing monopoly. So predatory pricing by Boeing would result in a massive lawsuit by Airbus, and it would be one that would be easy for Airbus to win.
However, while entering the game of boxing promotion certainly requires some deep pockets to meaningfully compete with a behemoth like the PBC, it's simply not even remotely on the same level of airplane manufacturing in terms of initial capital investment required to be competitive.
THIS MEANS THAT TR is likely to LOSE their case against PBC in the end (which may not come for years).
BUT, winning THE CASE ITSELF may not be TR's endgame. Because so much of item (3) has to do with the internal financial workings of the PBC enterprise, virtually ALL of that information is now fair game for discovery.
And now TR can find out (A) how much was spent on all the time buys, (B) how much PBC has lost on their first year's worth of cards, (C) how much ad revenue is coming in to offset the cost of the time-buys, (D) how much is coming in from foreign broadcasting rights agreements and *ultimately* (E) HOW MUCH LONGER DOES TR HAVE TO SURVIVE BEFORE THE PBC BUSINESS PLAN BEGINS TO SUFFER & WILT BECAUSE THEY HAVEN'T MANAGED TO SUCCESSFULLY CREATE A MONOPOLY.
When your adversary/competitor is a privately held company, it's very difficult to get "intel" on them because they are not required by law to release financials. Now TR is going to have access to all of that. In my personal opinion, that was always the main goal of their entire lawsuit
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