Roc Nation came into the boxing game at the worst time, exactly when Haymon's hostile takeover was beginning. They wanted to make a big splash and they signed Cotto and Ward. Cotto was a good choice, especially because of the prospects of a Canelo fight, but Ward was a horrible decision. Even if Ward goes on to have some big wins, he will never generate profits for them.
Roc Nation should be using their money to sign hot prospects and so far they haven't. Maybe next year after the Olympics they can get some big signings but it doesn't seem like they have their priorities straight. They had a mini-deal with fox sports 1 that Haymon took over and supposedly they did a 3 fight time buy with BET, but after the Ward disaster, it appears that they got out of that deal? I'm not sure of that, but I haven't heard anything else about the BET series.
It doesn't seem like Haymon will work with them and vice versa and it also appears that some of the other promotions have reservations about working with them (like Top Rank) because they tried to steal some fighters. I just don't see a bright future for them in boxing unless they build a couple stars from the ground up. But that is really hard to do right now that Haymon has time bought up on all of these networks.
So overall, Roc Nation has made some dumb decisions but they are also a victim of the current landscape.
Roc Nation should be using their money to sign hot prospects and so far they haven't. Maybe next year after the Olympics they can get some big signings but it doesn't seem like they have their priorities straight. They had a mini-deal with fox sports 1 that Haymon took over and supposedly they did a 3 fight time buy with BET, but after the Ward disaster, it appears that they got out of that deal? I'm not sure of that, but I haven't heard anything else about the BET series.
It doesn't seem like Haymon will work with them and vice versa and it also appears that some of the other promotions have reservations about working with them (like Top Rank) because they tried to steal some fighters. I just don't see a bright future for them in boxing unless they build a couple stars from the ground up. But that is really hard to do right now that Haymon has time bought up on all of these networks.
So overall, Roc Nation has made some dumb decisions but they are also a victim of the current landscape.
Comment