What win made Canelo a bona-fide Superstar ?

[Jc8804]

Josesito lopez

[arizashakes]

his biggest win is lara.


his superstardom isn't the kind that comes from one particular win. he's a red headed mexican with a chin that looks like it belongs on a cartoon superhero. he's got "It."

you don't teach it. you've either got it or you don't. canelo is a compelling character. his charisma literally translates through a foreign language.


if he had beaten mayweather his starpower would have obviously skyrocketed, but neither floyd nor canelo have hte kind of superstardom that comes from wins alone.


mayweather is a villian. canelo is a rockstar. pacquiao is a scrapper. mike tyson was a thug and a primal force. dempsey was what a white american man was supposed to want to be. joe frazier was a hard working and humble man. ali was a talented and confident athlete.

these are compelling characters that extend far beyond boxing. people identify with or seek out these characters because of the influence of these characteristics or traits in their own lives.

Great post.

[HeroBando]

Canelo is not a star just because of his fights, he had the perfect look for the marketing machine to get behind him. I don't think you guys understand where his star power comes from at all...with a mexican fighter, you can't just take into account what americans have seen. He is a star in America because first, he was a star in Mexico.

During the late 90's, early 00's, the biggest network in Mexico took boxing to PPV and it really took a toll on the popularity of boxing in Mexico(3rd world country....take it to ppv.....nice thinking), which was already declining in the curve of JCC's career. Jorge Arce was part of a C-list celebrity reality show in Mexico and that's when the second biggest TV network in mexico snagged him and started the return of boxing to free tv with him as the face. But it took a while for them to really get people watching a lot.....it was probably in late 2006 when boxing really started to have good ratings and with it, the two biggest networks really started competing, but by this time you had Morales and Barrera on the way out, and Arce just wasn't that good. Marquez became the star but he is also an older guy, so the networks started searching for their big young up and comer, Azteca(2nd biggest network) had Top Rank and thus JCC Jr coming up and Televisa(biggest) needed their young star. By 2008, Canelo had earned some acclaim and Televisa went all in on him. You have to understand that Televisa is a huge network....biggest spanish speaking network in the world and the level of influence they have is huge....Canelo had the look that made him recognisable instantly and he was good enough, had power and usually ended fights explosively. It was a perfect match for them. Now, when something gets popular in Mexico, it carries over to the mexican-american community, and on top of that, because of the nostalgia it creates for mexican-americans to connect to mexican things(plus poserism) and the higher earning power they have, Canelo had a huge built in fanbase before even stepping to america. It was the perfect storm for Canelo, he had the right look to entice the biggest marketing machine, was good enough to not get derailed, is the right size for the american audience...in Mexico he is still very popular, but has no real credibility ever since his disgraceful performance versus Floyd(considering the marketing behind him was that he was the new JCC), but in America, he probably has kept a better reputation because the media were very lenient with him and his performance in the mayweather fight(consider how hard they've gone in on Pacquiao and Mayweather since that dud).

Lara could've derailed the train completely but he blew it....was the much better boxer, but failed to perform at the level required to end Canelo's run as an "elite" fighter.

Damn good post. Agree on everything, and learn something. I don't get the charisma thing either, is it lost in translation?

[Jc8804]

His biggest win is vs alfonzo gomez but josesito was popular

[RaTaTa]

His father is red head american truck driver.That's why he is superstar.

[-Hyperion-]

Damn good post. Agree on everything, and learn something. I don't get the charisma thing either, is it lost in translation?

Nothing is lost in translation, the guy speaks in cliches. His "charisma" is mostly about the looks(which granted him non stop coverage from televisa)+him being good enough to look good beating the level of opposition he was fed. The Marketing really couldn't be derailed because he wasn't having controversial fights, you could only scrutinize his level of opposition, but that's something only people who really know about boxing would do. In a way Canelo suffered as a fighter for this. His yes men never tell him anything he is doing is wrong. Which is why you saw him trying to outbox Floyd. Like I said, that is when his reputation in Mexico took a huge hit(his popularity not that much, because he is still known) because the people who bought into the hype had to accept he wasn't JCC. After the Kirkland KO and a big fight with Cotto, maybe he can make them forget about that disgraceful performance for a while...

[HeroBando]

Nothing is lost in translation, the guy speaks in cliches. His "charisma" is mostly about the looks(which granted him non stop coverage from televisa)+him being good enough to look good beating the level of opposition he was fed. The Marketing really couldn't be derailed because he wasn't having controversial fights, you could only scrutinize his level of opposition, but that's something only people who really know about boxing would do. In a way Canelo suffered as a fighter for this. His yes men never tell him anything he is doing is wrong. Which is why you saw him trying to outbox Floyd. Like I said, that is when his reputation in Mexico took a huge hit(his popularity not that much, because he is still known) because the people who bought into the hype had to accept he wasn't JCC. After the Kirkland KO and a big fight with Cotto, maybe he can make them forget about that disgraceful performance for a while...

Good stuff man, thanks for this. I kinda expected his bubble would burst post Floyd, cause he had such a weight advantage and refused to use it. Seemed to me he was thinking, it'd be super embarrassing if he went all out and got knocked down/out by the smaller guy, best to lose a decision