He is being painted as a cold-blooded killer, middleweight supremo, AND P4P fighter.... and yet his best win is Geale 
hype
verb (used with object), hyped, hyping.
1.
to stimulate, excite, or agitate (usually followed by up):
She was hyped up at the thought of owning her own car.
2.
to create interest in by flamboyant or dramatic methods; promote or publicize showily:
a promoter who knows how to hype a prizefight.
3.
to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed by up).
4.
to trick; gull.
noun
5.
exaggerated publicity; hoopla.
6.
an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.
7.
a swindle, deception, or trick.
Golovkin is the very definition of hype according to the oxford dictionary.

hype
verb (used with object), hyped, hyping.
1.
to stimulate, excite, or agitate (usually followed by up):
She was hyped up at the thought of owning her own car.
2.
to create interest in by flamboyant or dramatic methods; promote or publicize showily:
a promoter who knows how to hype a prizefight.
3.
to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed by up).
4.
to trick; gull.
noun
5.
exaggerated publicity; hoopla.
6.
an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.
7.
a swindle, deception, or trick.
Golovkin is the very definition of hype according to the oxford dictionary.
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