Originally posted by Barcham
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Secondly, the audience expectations for an advertiser on broadcast TV versus cable TV significantly different, with the rates adjusting accordingly.
The 1m figure for the hour that encompassed the Khan-Algieri fight (after the advertisers saw the strong numbers put up for the prior fight card), delivered more for an advertiser, in all likelihood, than that CBS number did for advertisers over on CBS; you add that Khan-Algieri likely delivered as strong, if not stronger, in the 18-54 demographic (the only audience that advertisers actually care about) and the backpedal works even less.
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