What is Roc Nation Doing?

[Bald Shavers]

Cotto could just be a "loss leader". That is, the demographic and viewers that he could bring into his fights/appearances/products, even if they don't make money, could lead to a lot of money in other parts of the organization.

According to Wikipedia, "Roc Nation is a full-service entertainment company, inclusive of artist management, music publishing, touring, merchandising, film, television and an independent record label".

They have a long term deal with Live Nation, which owns TICKETMASTER. The business of boxing is really very similar to the business of organizing events and concerts. This is their core competence. Roc Nation may be confident that this core competence can be transferred to boxing and other sports.

Basically, boxing would just be part of a bigger portfolio of businesses that are organized around the core competence of big event organization. The boxing audience can be sold concerts, albums, movies, etc. Cotto could bring in the Puerto Rican and Latino audiences which would then buy albums and watch concerts of Latino bands and singers.

A loss in a business division called "Miguel Cotto" could be a gain overall for the entire corporate entity. When you go to a grocery because Gala apples are half off, the grocery might lose money on that particular item, but while in the store you could find yourself buying $40 of items that aren't on sale like toilet paper, beer, meat, etc.

When it comes to diversified companies like Roc Nation, you have to look at the big picture.

[Showtime..]

It's a PR move.

[BattleAxePurist]

In terms of Boxing starting to think Jay Z is too rich for his own good and wants a hobby/new challenge.

[Dr Rumack]

Cotto could just be a "loss leader". That is, the demographic and viewers that he could bring into his fights/appearances/products, even if they don't make money, could lead to a lot of money in other parts of the organization.

According to Wikipedia, "Roc Nation is a full-service entertainment company, inclusive of artist management, music publishing, touring, merchandising, film, television and an independent record label".

They have a long term deal with Live Nation, which owns TICKETMASTER. The business of boxing is really very similar to the business of organizing events and concerts. This is their core competence. Roc Nation may be confident that this core competence can be transferred to boxing and other sports.

Basically, boxing would just be part of a bigger portfolio of businesses that are organized around the core competence of big event organization. The boxing audience can be sold concerts, albums, movies, etc. Cotto could bring in the Puerto Rican and Latino audiences which would then buy albums and watch concerts of Latino bands and singers.

A loss in a business division called "Miguel Cotto" could be a gain overall for the entire corporate entity. When you go to a grocery because Gala apples are half off, the grocery might lose money on that particular item, but while in the store you could find yourself buying $40 of items that aren't on sale like toilet paper, beer, meat, etc.

When it comes to diversified companies like Roc Nation, you have to look at the big picture.

Yeah but you need an infrastructure in boxing. Plenty of big-shots have wandered into the sport throughout its history and naively assumed they could be players too. Not without the network deals, the stable, and the relationships with managers and other promoters you can't.

Even Haymon couldn't have done what he's done without piggy-backing on the GBP machine. That gave him a position from where he could build. Walking into the sport making noise and waving your wallet around is no substitute.

[Mitchell Kane]

Arum made a damn good point (for once) RN has burned bridges with Haymon AND Arum. So who are their fighters going to face?

You wonder what kind of offer he'd get from Canelo given the way those negotiations ended and now with the bad blood with Top Rank is this public, given the already existing beef with Haymon.

Will be interesting to watch...

[Mitchell Kane]

Yeah but you need an infrastructure in boxing. Plenty of big-shots have wandered into the sport throughout its history and naively assumed they could be players too. Not without the network deals, the stable, and the relationships with managers and other promoters you can't.

Even Haymon couldn't have done what he's done without piggy-backing on the GBP machine. That gave him a position from where he could build. Walking into the sport making noise and waving your wallet around is no substitute.

Haymon also relied primarily on the TV money out of HBO and SHO.

Haymon still hasn't developed many fighters that can actually sell many tickets or do much of a live gate...and the talk of the sluggish tickets sales for this weekend's card is just another example of it.

[BattleAxePurist]

Cotto could just be a "loss leader". That is, the demographic and viewers that he could bring into his fights/appearances/products, even if they don't make money, could lead to a lot of money in other parts of the organization.

According to Wikipedia, "Roc Nation is a full-service entertainment company, inclusive of artist management, music publishing, touring, merchandising, film, television and an independent record label".

They have a long term deal with Live Nation, which owns TICKETMASTER. The business of boxing is really very similar to the business of organizing events and concerts. This is their core competence. Roc Nation may be confident that this core competence can be transferred to boxing and other sports.

Basically, boxing would just be part of a bigger portfolio of businesses that are organized around the core competence of big event organization. The boxing audience can be sold concerts, albums, movies, etc. Cotto could bring in the Puerto Rican and Latino audiences which would then buy albums and watch concerts of Latino bands and singers.

A loss in a business division called "Miguel Cotto" could be a gain overall for the entire corporate entity. When you go to a grocery because Gala apples are half off, the grocery might lose money on that particular item, but while in the store you could find yourself buying $40 of items that aren't on sale like toilet paper, beer, meat, etc.

When it comes to diversified companies like Roc Nation, you have to look at the big picture.

So Cotto is going to make some latin dance records to help make up for the loses they take on the boxing side.

[HanzGruber]

Arum made a damn good point (for once) RN has burned bridges with Haymon AND Arum. So who are their fighters going to face?

Idk why arums so butthurt about losing cotto when they didn't even have a contract. What did he think was gonna happen with a fight by fight basis deal

[Mitchell Kane]

Taking over

Every time somebody spends money, someone says it's a takeover on this forum.

Don't even wait to see what the ROI.

Pretty funny.

[Cutthroat]

Jay has some serious connections in the entertainment business, he's a very smart business man so he knows what he's doing.

I feel like boxing is on the brink of exploding in the USA once again. Jay knows there is money to be made in boxing, all sorts of ways to promote his fighters to the masses.