Because Cotto comes to a table with a proven fanbase willing to pay to watch him fight on PPV. Not as simple as adding Cotto's last PPV number to Mayweather's last PPV number, but Mayweather-Cotto 2 is a massive fight.
You put the full marketing push behind the fight, and you could reasonably expect 1.2m PPV buys as the floor, with a higher amount depending on how competitive you can market the fight to be. Basically splitting at least $45m between the two fighters ($35m-Floyd, $10m-Cotto), with them sharing in whatever further upside.
You put the full marketing push behind the fight, and you could reasonably expect 1.2m PPV buys as the floor, with a higher amount depending on how competitive you can market the fight to be. Basically splitting at least $45m between the two fighters ($35m-Floyd, $10m-Cotto), with them sharing in whatever further upside.
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