I'm not going to get into the "casual" market because Cotto/Canelo don't need it. According to you they can't get Asian, black or white fans to watch. Okay that just means they won't get 2 million buys, Hispanics are the biggest market and that's what they're after. If you make a circle and split it in half one side would say Hispanic the other would say ever other race, that's the reality of the boxing landscape. And when you really think about it, the only countries in the western hemisphere that don't speak Spanish are Canada and the US.
All that being said Cotto made a splash with the Asian market fighting Manny. He also has some black fans at least most of my friends make sure not to miss him when he's on HBO or PPV, they're the same with Canelo as well. I wouldn't call your view pessimistic, it's illogical to think they'll only get 500k buys. They each have their own fanbase, combing their last buy rates they are at 650k and it's proven how much more people buy PPV when it's two draws and a competitive matchup. (Or perceived by people that way.)
All that being said Cotto made a splash with the Asian market fighting Manny. He also has some black fans at least most of my friends make sure not to miss him when he's on HBO or PPV, they're the same with Canelo as well. I wouldn't call your view pessimistic, it's illogical to think they'll only get 500k buys. They each have their own fanbase, combing their last buy rates they are at 650k and it's proven how much more people buy PPV when it's two draws and a competitive matchup. (Or perceived by people that way.)
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