It was a great fight for boxing fans, not so much for casuals. Fighters like Khan have been groomed for many years to be a household name. He's a branded product. Eddie Hearn has to now do that same thing for Brook to generate the viewing numbers that will lead to the big paydays.
Brook's in a much better position than most US boxers because he's not caught up in the Arum/GBP bullhsit. He can fight anyone. Hearn's shaping up as a great promoter too, so I think the numbers are just a matter of time.
Brook's in a much better position than most US boxers because he's not caught up in the Arum/GBP bullhsit. He can fight anyone. Hearn's shaping up as a great promoter too, so I think the numbers are just a matter of time.
Comment