Comments Thread For: Roots of Fight: Doing Their Part For Boxing’s History

Collapse
  • Time
  • Show
Clear All
new posts
  • BIGPOPPAPUMP
    Franchise Champion
    Franchise Champion - 20,000+ posts
    • Sep 2003
    • 46545
    • 2,259
    • 334
    • 5,493,285

    #1

    Comments Thread For: Roots of Fight: Doing Their Part For Boxing’s History

    By Thomas Gerbasi - Jesse Katz is a storyteller. Not in a conventional sense, but then again, Katz isn’t one who likes to sit in the conventional bubble watching the world go ‘round. So when he thought of starting a new apparel company, Roots of Fight, five years ago, it wasn’t with visions of designs, fabrics, and marketing strategies, but of stories.

    “We felt that there was a gaping hole in combat sports and nobody was treating the history with any sophistication or interest or anything unique,” he said. “And really, for us, the start was that MMA, and the UFC in particular, was not a new sport. MMA is something that is the evolution and culmination of thousands of years of combat sports. So we wanted to dive in, and it gave us a vehicle to also connect MMA to the history of boxing in particular, but then also dive in to each of the roots, or bloodlines as we call them, of each of the martial arts globally that contributed to the eventuality of mixed martial arts.” [Click Here To Read More]
  • JFalu
    Contender
    Silver Champion - 100-500 posts
    • Jan 2014
    • 316
    • 9
    • 0
    • 6,417

    #2
    Originally posted by BIGPOPPAPUMP
    By Thomas Gerbasi - Jesse Katz is a storyteller. Not in a conventional sense, but then again, Katz isn’t one who likes to sit in the conventional bubble watching the world go ‘round. So when he thought of starting a new apparel company, Roots of Fight, five years ago, it wasn’t with visions of designs, fabrics, and marketing strategies, but of stories.

    “We felt that there was a gaping hole in combat sports and nobody was treating the history with any sophistication or interest or anything unique,” he said. “And really, for us, the start was that MMA, and the UFC in particular, was not a new sport. MMA is something that is the evolution and culmination of thousands of years of combat sports. So we wanted to dive in, and it gave us a vehicle to also connect MMA to the history of boxing in particular, but then also dive in to each of the roots, or bloodlines as we call them, of each of the martial arts globally that contributed to the eventuality of mixed martial arts.” [Click Here To Read More]
    I've got a cool Jack Johnson hoody from them. Hoping I can get the black Tyson sweater if they make more. And the red Ali training hoody. Keep them coming.
    Roots Of Fight™ is a media, lifestyle and apparel brand that celebrates the improbable achievements of today’s most legendary athletes, innovators, and cultural icons. Our mission is to create high-end art, apparel, and experiences that do justice to each figure’s unique battle for greatness. Each story we tell depicts

    Comment

    • anonymous2.0
      Undisputed Champion
      Unified Champion - 10,00-20,000 posts
      • Jan 2012
      • 11122
      • 1,853
      • 7
      • 75,058

      #3
      For a sport obsessed with money I always thought boxing was shooting itself in the foot by not having any merchendise. Maybe if promoters and commissions jump onto the merchendising train maybe monetary issues won't hold up fights in the future or be as big an issue.

      Comment

      Working...
      TOP