By Thomas Gerbasi - Jesse Katz is a storyteller. Not in a conventional sense, but then again, Katz isn’t one who likes to sit in the conventional bubble watching the world go ‘round. So when he thought of starting a new apparel company, Roots of Fight, five years ago, it wasn’t with visions of designs, fabrics, and marketing strategies, but of stories.
“We felt that there was a gaping hole in combat sports and nobody was treating the history with any sophistication or interest or anything unique,” he said. “And really, for us, the start was that MMA, and the UFC in particular, was not a new sport. MMA is something that is the evolution and culmination of thousands of years of combat sports. So we wanted to dive in, and it gave us a vehicle to also connect MMA to the history of boxing in particular, but then also dive in to each of the roots, or bloodlines as we call them, of each of the martial arts globally that contributed to the eventuality of mixed martial arts.” [Click Here To Read More]
“We felt that there was a gaping hole in combat sports and nobody was treating the history with any sophistication or interest or anything unique,” he said. “And really, for us, the start was that MMA, and the UFC in particular, was not a new sport. MMA is something that is the evolution and culmination of thousands of years of combat sports. So we wanted to dive in, and it gave us a vehicle to also connect MMA to the history of boxing in particular, but then also dive in to each of the roots, or bloodlines as we call them, of each of the martial arts globally that contributed to the eventuality of mixed martial arts.” [Click Here To Read More]
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