From the moment the announcement came that Floyd Mayweather would face Saul ‘Canelo’ Alvarez, the forthcoming September 14 event has seemingly taken on a life of its own. From the record-breaking live gate to the hundreds of thousands of fans who came out in full force during the 10-city, two-country press tour, it was clear that the boxing public has fully embraced the biggest possible fight that could realistically be made today.
“We feel ‘The One’ will break all records,” insists Golden Boy President Oscar de la Hoya, who – as a fighter – still holds the all-time record for the highest-selling boxing pay-per-view event. His May ’07 split decision loss to Mayweather generated more than 2.4 million buys, and also at the time set the record for the largest live gate in boxing history.
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“We feel ‘The One’ will break all records,” insists Golden Boy President Oscar de la Hoya, who – as a fighter – still holds the all-time record for the highest-selling boxing pay-per-view event. His May ’07 split decision loss to Mayweather generated more than 2.4 million buys, and also at the time set the record for the largest live gate in boxing history.
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