Simple fact is nobody outside hardcore boxing fans know André Ward. Despite being an Olympic champion he's not even remotely close to being a household name. Both Froch and especially Kessler are in their countries. This means PPV money from both countries once again. On top of that, these two guys are guaranteed to give the fans a good fight, whereas the Ward fight is 80% surely going to be another stinker. Will Sky risk the PPV? No.
On top of the other top, Froch doesn't like Ward for whatever reason. Doesn't like his style. It's almost as if he feels like Ward conned him in their first fight.
On top of the other top, Froch doesn't like Ward for whatever reason. Doesn't like his style. It's almost as if he feels like Ward conned him in their first fight.
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