Originally posted by bravestone
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The simple answer is Arum wanted desperately to make Margarito a star to increase the value of his product. The more complex answer has to do with newly acquired Arum controlled television broadcast rights In Mexico at the time.
Bob Arum is a chess player. He's always thinking four, five, six moves ahead on the board. The eight million dollars was an investment towards future earnings in the multi multi millions had Margarito prevailed over Mayweather. The eight million dollar figure (big money to Floyd at the time) was an attempt at tempting Mayweather to actually make the match which was of course foolhardy on Arum's part.
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