Originally posted by pacfan
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The Celebrity 100 is based on entertainment-related earnings plus media visibility (exposure in print, television, radio and online). We consider film and television actors, TV personalities, models, athletes, authors, musicians and comedians.
To compile our earnings numbers, we talk to industry insiders, including agents, lawyers, producers and other experts, to come up with an estimate for what each celebrity earned between May 1, 2011, and May 1, 2012. Earnings consist of pretax gross income. Management, agent and attorney fees are not deducted.
Online exposure is measured using Google blogs. Print media mentions come from Factiva, and we use Lexis/Nexis to find out how many times each star was mentioned on television and on the radio. We comb through dozens of magazines from the past 12 months to count how many times each star appeared on covers. Covers are an important part of our fame algorithm but their rankings do not show up on celebrity profiles.
Twitter followers and Facebook fans are measured using Twitter and Facebook searches.
All of the data is processed through an algorithm that creates our power ranking. We then divide the celebrities into categories like musician, actor, actress and personality
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