Lack of promotion for Floyd/Ortiz?
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It does't need much promotion. floyd mayweather, hbo's 24/7 series and the fact that the fights on hbo ppv is enough. Hbo has over 20 million subscribers so all they need is 1 percent of their subscribers to order the fight and wuala, their goes your 1 million ppv sales. And then you all can talk about how successfull the ppv was, and how great the numbers were blah blah blah etc.


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Do you remember last summer?
Arum: we have a November PPV date. We need to set a July 15th deadline for Floyd to accept our offer.Comment
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They got some ads for it up on WSHH. That ad has been up there for awhile too. And I've seen some Tecate posters/displays at the Grocery Store for the fight.
The commercials and TV time will probly start a little after 24/7 debuts.Comment
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August is generally a dead period, media-wise.
The TV networks are on reruns, the magazine industry in in the Hamptons, and the general population is eith on vacation, or back-to-school mode.
The big push comes right after Labor Day, leading up to the fight.Comment
Comon man. They don't even have the commercial for the fight yet.
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