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By Thomas Gerbasi - Former junior welterweight title challenger Dmitriy Salita sold me quick when it came to his fairly new foray into boxing promotion. Why? Because he gets what puts people into the seats.
“It’s important to promote fighters and tell their stories,” he said. “Every fighter has a story, has a life that led them to becoming this, and every one is compelling. Everyone comes from a different background and a different community, and they come from a struggle. Boxing is a way to make it, and I think the masses can relate to it, so those stories should be told. It’s very important for a promoter to promote the fighters and who they are.”
It seems like common sense, but few are doing it these days. Not all, but many boxing promoters have forgotten that what causes people to become fans and put down their hard-earned cash is an emotional attachment to a fighter. People didn’t watch Mike Tyson because of his defensive prowess or technique; they showed up because of the way he made them feel, the way he made them jump out of their seats every time he landed a knockout blow. It’s the same with Oscar De La Hoya. If he looked like he had his face caved in with a tire iron, your girlfriend would not tug your arm about buying a Pay-Per-View, and if you weren’t touched by the story of his mother’s passing before he won the Olympic Gold Medal, please check yourself for a pulse. [Click Here To Read More]
“It’s important to promote fighters and tell their stories,” he said. “Every fighter has a story, has a life that led them to becoming this, and every one is compelling. Everyone comes from a different background and a different community, and they come from a struggle. Boxing is a way to make it, and I think the masses can relate to it, so those stories should be told. It’s very important for a promoter to promote the fighters and who they are.”
It seems like common sense, but few are doing it these days. Not all, but many boxing promoters have forgotten that what causes people to become fans and put down their hard-earned cash is an emotional attachment to a fighter. People didn’t watch Mike Tyson because of his defensive prowess or technique; they showed up because of the way he made them feel, the way he made them jump out of their seats every time he landed a knockout blow. It’s the same with Oscar De La Hoya. If he looked like he had his face caved in with a tire iron, your girlfriend would not tug your arm about buying a Pay-Per-View, and if you weren’t touched by the story of his mother’s passing before he won the Olympic Gold Medal, please check yourself for a pulse. [Click Here To Read More]
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