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Like I said, if you think this is all about Pacquiao-Mosley then you are short-sighted and/or dense. Cotto/Mosley and Pavlik/Hopkins wasn't advertised on CBS because A) There was no deal struck between the network and Top Rank at the time B) Those fights were licensed to HBO C) None of those guys are the calibre of star Pacquiao is.
The last part is key as I've used the parallel to the film industry before to illustrate this point. If you're a producer or director and you have a script for a big budget movie and you are trying to get financing/financial support from a major studio, your chances of getting your project green lit are exponentially increased if you're able to get a star attached to the project. Studios wouldn't green light a $100 million budget movie with no name actors in the lead roles (unless it's something with a huge built-in following like Harry Potter), but if you go to a studio head and say 'Will Smith agreed to take the lead role', then that opens the door for you and makes major deals much easier to strike.
Same exact scenario here, CBS would be bank-rolling Top Rank's project but in order to justify their financial commitment, they need a megastar who they know would guarantee a return on their investment. It's not Cotto, it's not Mosley, it's Manny, point blank.
Now if the PPV on SHOW does big numbers, obviously CBS would want to keep Pacquiao in their pocket, which means Uncle Bob can dictate terms more or less as Manny's promoter (agent). This would include moving a show like Top Rank Live from Fox Deportes to CBS primetime. The windfall would benefit Top Rank's lesser stars and introduce them to wider audiences, as well as build new names. Imagine Cotto, Chavez, Mosley, Cintron, Benavidez, JuanMa, Gamboa, Bradley, etc fighting regularly on free TV as well as Fight Camp 360.
How does this not benefit boxing? ESPN has a nice thing going but it's a niche phenomena compared to what CBS can offer.
Bob would be ****** not to use this as a springboard for taking boxing back to the mainstream, it is a reality.
But you think it's about one fight with Mosley and NCAA commercials?
**** outta here with your simple self
The last part is key as I've used the parallel to the film industry before to illustrate this point. If you're a producer or director and you have a script for a big budget movie and you are trying to get financing/financial support from a major studio, your chances of getting your project green lit are exponentially increased if you're able to get a star attached to the project. Studios wouldn't green light a $100 million budget movie with no name actors in the lead roles (unless it's something with a huge built-in following like Harry Potter), but if you go to a studio head and say 'Will Smith agreed to take the lead role', then that opens the door for you and makes major deals much easier to strike.
Same exact scenario here, CBS would be bank-rolling Top Rank's project but in order to justify their financial commitment, they need a megastar who they know would guarantee a return on their investment. It's not Cotto, it's not Mosley, it's Manny, point blank.
Now if the PPV on SHOW does big numbers, obviously CBS would want to keep Pacquiao in their pocket, which means Uncle Bob can dictate terms more or less as Manny's promoter (agent). This would include moving a show like Top Rank Live from Fox Deportes to CBS primetime. The windfall would benefit Top Rank's lesser stars and introduce them to wider audiences, as well as build new names. Imagine Cotto, Chavez, Mosley, Cintron, Benavidez, JuanMa, Gamboa, Bradley, etc fighting regularly on free TV as well as Fight Camp 360.
How does this not benefit boxing? ESPN has a nice thing going but it's a niche phenomena compared to what CBS can offer.
Bob would be ****** not to use this as a springboard for taking boxing back to the mainstream, it is a reality.
But you think it's about one fight with Mosley and NCAA commercials?
**** outta here with your simple self
Strikeforce: Nashville Post-Fight Brawl from Brad Schjoth on Vimeo.
and hasn't been back on since.
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