The fight would have still been PPV had Kessler-Green and Ward-Dirrell went on as scheduled. After the cancellations of those two fights, it left Showtime with a little extra money in their budget to play with. So they decided to instead cut their losses and put it on "free," because I doubt they would have even broke even on PPV.
REMEMBER, we were gonna have to PAY for the fight Tonight...
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