I don't think it works like that though, people don't buy tickets to movies in advance yet they start the commeercials months in advance.
To me you always follow the rule of three, people need to see something three times to be really aware and if you start the push a week before hand tough to say if they will get three views in that frame.
To Arum I don't know if it is orth it to pull out all the stops if you can get 800k doing the minimum, since pulling out the stops costs money. 200k would be like 10 or 11 million in revenue but how much of that would Top Rank be seeing.
To me you always follow the rule of three, people need to see something three times to be really aware and if you start the push a week before hand tough to say if they will get three views in that frame.
To Arum I don't know if it is orth it to pull out all the stops if you can get 800k doing the minimum, since pulling out the stops costs money. 200k would be like 10 or 11 million in revenue but how much of that would Top Rank be seeing.
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