Does 24/7 add that many ppv buys?

[ThePrince]

That's more of a result of them fighting Oscar than the 24/7's.

So DLH-Mayweather doing much better business than DLH-Trinidad, Hopkins, Vargas, Mayorga, etc had nothing to do with that fight being the first to feature 24/7 in a boxing match? Floyd's high before that was 350K buys (no 24/7 ) then all of a sudden he jumps to 2.4 mil and then does 925K-1.4 mil in his next 3 PPV fights (all featuring 24/7) solely because of DLH?

[Neutral Corner]

It costs 1.4mil to produce the 24/7 series - so yes it must have some effect on ithe PPV buy otherwise HBO wouldn't be splashing so much money into it.

[ThePrince]

Dude. No.

Mayweather owes his career to that show. Look at the numbers he did with Baldomir and Judah and then look at his subsequent fights.

He only did 1 with Oscar and that was poorly received by the public at large.


You're telling me he's that amazing that he goes from 300k to 2 mill overnight?



24/7 is hardcore sophisticated marketing designed to pick up mass marketshare.

Don't be naive.

Basic logic and concepts seem to fly right over people's heads here...

[Sweet Jesus]

Dude. No.

Mayweather owes his career to that show. Look at the numbers he did with Baldomir and Judah and then look at his subsequent fights.

He only did 1 with Oscar and that was poorly received by the public at large.


You're telling me he's that amazing that he goes from 300k to 2 mill overnight?



24/7 is hardcore sophisticated marketing designed to pick up mass marketshare.

Don't be naive.

Pacquiao as well. That midget went from 250K vs. David Diaz to 1.25M vs. Oscar. Without 24/7, there is no Manny Pacquiao.

[savorduhflavor]

Dude. No.

Mayweather owes his career to that show. Look at the numbers he did with Baldomir and Judah and then look at his subsequent fights.

He only did 1 with Oscar and that was poorly received by the public at large.


You're telling me he's that amazing that he goes from 300k to 2 mill overnight?



24/7 is hardcore sophisticated marketing designed to pick up mass marketshare.

Don't be naive.

I think with that fight it served a purpose. But that fight had an insane amount of hype before the 24/7's.

Floyd did do a great job of self promoting and it helped the fight. But the novelty has worn off, as has the entertainment.

Pacquiao/Cotto 24/7 was not something that made the general public clamor to see the fight.

The DLH/Floyd did that many buys because Oscar was the biggest draw on the planet, and Floyd was a budding superstar going into the Oscar fight. Oscar put him over the top, just like he did Pacquiao.

When several million people see you fight, and win, the next time you fight you will be more well known, it's just logic.

Maybe I'm selling the 24/7's a little short. But I really think Floyd and Manny's sudden surge in popularity is more of a testament to Oscar than anything else.

[Bastian Loc]

Pacquiao as well. That midget went from 250K vs. David Diaz to 1.25M vs. Oscar. Without 24/7, there is no Manny Pacquiao.

Pac and JMM did 400k as super feathers with only a countdown show.

He's a far bigger natural draw than Fraud.

The 24/7 does wonders for anyone though, not just them.

[Crazylegs77]

not sure how many buys it pulls in

but it must deliver some results since they thought it was worth the effort to update FNR4 with adds for Marg/Pac 24/7.

[Sweet Jesus]

Pac and JMM did 400k as super feathers with only a countdown show.

He's a far bigger natural draw than Fraud.

The 24/7 does wonders for anyone though, not just them.

We all know JMM and Mexico carried that PPV on their back. How else does Pac go from 400K in a FOTY candidate, then down to 250K in his next fight moving up a weight division challenging for his 4th championship in a different weight class?

[krimzon]

Compare fights that don't have 24/7 to fights that do. Of course it doesn't account for all of it but i think you will find that it is significantly positively correlated.

[RichardP]

All i know is when 24/7 is on, i cant get enough of it. This time im smart and will DVR all and record to DVD