Does 24/7 add that many ppv buys?

[UL1210]

I love the series, but I don't see how it brings in any more than 50-100k additional buys max. I would think those who watch it would be the people buying the fight anyway.

[Sweet Jesus]

I love the series, but I don't see how it brings in any more than 50-100k additional buys max. I would think those who watch it would be the people buying the fight anyway.

Well any HBO subscriber can watch 24/7. You would assume that most HBO subscribers tune into to HBO a lot since its $15/month. So I would think you'd grab some HBO subscribers who wouldn't have otherwise wanted to buy the fight because they were intrigued by the suspense/build up of the fight.

[mathed]

I love the series, but I don't see how it brings in any more than 50-100k additional buys max. I would think those who watch it would be the people buying the fight anyway.

Prime time airing right after some HBO movie on a Friday night, heck yeah it gets the fight out there. Most boxing matches get mentioned once or twice and unless you follow the sport, you could care less about a match. When HBO dedicates a mini series to it, the casual or non fan can see the behind the scenes stuff and some highlights and may just buy the fight. I'm certain the 24/7's add numbers, otherwise, why would HBO waste time and money doing it in the first place?

I agree that most people watching are people looking forward to it but there are plenty of people would just happen to catch it and may get caught up.

even 50-100K additional buys is equivalent to 3mill-6mill additional revenue at 60 a pop for the hd

[savorduhflavor]

I really don't think it does ****.

The only people who watch 24/7 are boxing fans that would most likely order the PPV anyway.

The only extra buys it makes are probably boxing fans that are on the fence about buying the PPV and the 24/7 sucks them in.

[The Nimble Guru]

I think 24/7 and, for that matter, HBO's face-offs are a couple of the real bright points about the sport right now. They do a fantastic job of promoting not just sales but the sport as a whole. I was/am only very tamely excited by the Pac-Marg bout, but I know that - just like for a lot of other people - 24/7 will whet my appetite for the fight. It always does.

[Zarco]

I really don't think it does ****.

The only people who watch 24/7 are boxing fans that would most likely order the PPV anyway.

The only extra buys it makes are probably boxing fans that are on the fence about buying the PPV and the 24/7 sucks them in.

Pretty much........

[ThePrince]

Anyone who doesn't think a 4-part miniseries with high production value airing after major television programs dedicated to 1 fight and showcasing the lives/training of the fighters and hyping the event does not add significant buys is short-sighted and doesn't know the basics of marketing.

Just ask yourself this- before Floyd and Manny fought Oscar and premiered on 24/7, how were their PPV buys compared to before and then after?

That should answer the OP's question.

[Scott9945]

If it brings in 100,000 more buys, you're talking about almost $6,000,000 in revenue. All parties involved would be very happy with those numbers.

[savorduhflavor]

Anyone who doesn't think a 4-part miniseries with high production value airing after major television programs dedicated to 1 fight and showcasing the lives/training of the fighters and hyping the event does not add significant buys is short-sighted and doesn't know the basics of marketing.

Just ask yourself this- before Floyd and Manny fought Oscar and premiered on 24/7, how were their PPV buys compared to before and then after?

That should answer the OP's question.

That's more of a result of them fighting Oscar than the 24/7's.

[Bastian Loc]

I really don't think it does ****.

The only people who watch 24/7 are boxing fans that would most likely order the PPV anyway.

The only extra buys it makes are probably boxing fans that are on the fence about buying the PPV and the 24/7 sucks them in.

That's more of a result of them fighting Oscar than the 24/7's.

Dude. No.

Mayweather owes his career to that show. Look at the numbers he did with Baldomir and Judah and then look at his subsequent fights.

He only did 1 with Oscar and that was poorly received by the public at large.


You're telling me he's that amazing that he goes from 300k to 2 mill overnight?



24/7 is hardcore sophisticated marketing designed to pick up mass marketshare.

Don't be naive.