USA TODAY: Mayweather-Mosley can break the PPV record

[And Still]

I still haven't seen anything on ESPN. They covered DLH/Floyd like crazy. I don't see them hitting over 1.5-1.7.

The thing about ESPN viewers is that they are the young men who are apparently already "in the boat".

...as opposed to the little man in the boat. That's something else.

[IMDAZED]

it wont break the 2.4 record but it will do at least 1.5

I expect it to do 1.3-1.5. Wouldn't be surprised if it did more, but will be if it does less. We're reading a USA Today article about it. There will be more in the coming days. And you won't be able to escape it on Friday.

[And Still]

and the fact the USA today is actually covering boxing is good

The NewYork Times covered this fight. Good article on Mayweather.

[BoxingFanFirst]

The thing about ESPN viewers is that they are the young men who are apparently already "in the boat".

...as opposed to the little man in the boat. That's something else.

I don't get your analogy.

[Doctor_Tenma]

I don't even know anymore. I predicted Numero Uno would do 550-600K and that did 1.1M. For this, I'm gonna say 1.6-1.7M.

[MatchMaker215]

Highly doubt it does more than 1.5,which is really good.Wont go anywhere near to breaking records.

[And Still]

I don't get your analogy.

In marketing terms, saying someone is 'in the boat' is saying that those people are already aware, and are already buyers. So you don't waste money selling to people who are already on board. a similar term is 'preaching to the choir'. Go spend the money and effort to bring in new buyers.

You don't advertise boxing to NSB members...ya know?

[And Still]

I don't even know anymore. I predicted Numero Uno would do 550-600K and that did 1.1M. For this, I'm gonna say 1.6-1.7M.

Well, does this feel bigger than Cotto/pac?

[Doctor_Tenma]

Well, does this feel bigger than Cotto/pac?

Come to think of it, it does. Screw that, I'll say 1.8M.

[BoxingFanFirst]

In marketing terms, saying someone is 'in the boat' is saying that those people are already aware, and are already buyers. So you don't waste money selling to people who are already on board. a similar term is 'preaching to the choir'. Go spend the money and effort to bring in new buyers.

You don't advertise boxing to NSB members...ya know?

That's what I thought. I mean I have seen commercials on ESPN though.

I don't think ESPN works like that though. They just show what would spark the most interest, and get them the most viewers. So by them not even mentioning since it was signed is odd to me.