Originally posted by IMDAZED
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How does HBO knows the viewership numbers? for it to be called a success. It's not a PPV sale yet where you can count the revenue.
But as you said, 24/7 is made to generate HYPE to HELP SELL A FIGHT as you said it is a marketing tool only. They don't generate revenue on that at all as it is cost so how does it become a success?
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