Everybody knows that Oscar de la Hoya is the non-heavyweight PPV king. Mayweather and Paccquiao become famous through De la Hoya halo effect.*
Here's a side by side comparison of Pacquiao and Mayweather before and after De la Hoya made them more famous.
Mayweather's Highest PPV before De la Hoya:
Zab Judah - 374,000
Arturo Gatti - 365,000
Carlos Baldomir - 325,000
TOTAL : 1,064,000
Pacquiao's Highest PPV Fights before De la Hoya:
Juan Manuel Marquez Rematch - 400,000
Erik Morales 3rd Match - 360,000
Marco Antonio Barrera Rematch - 350,000
TOTAL: 1,110,000
Now, here's both of their PPV buys AFTER De la Hoya. You can see that it increased considerably:
Mayweather Fights after De la Hoya
Juan Manuel Marquez - 1,050,000
Ricky Hatton - 925,000
TOTAL: 1,975,000
Pacquiao Fights after De la Hoya
Miguel Cotto - 1,250,000
Ricky Hatton - 850,000
TOTAL: 2,100,000
If we take the 2 highest PPV buys of their pre-Oscar fights and compare them with after-Oscar fights PPV buys, here's what it would look like:

* Halo Effect - a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits.
Here's a side by side comparison of Pacquiao and Mayweather before and after De la Hoya made them more famous.
Mayweather's Highest PPV before De la Hoya:
Zab Judah - 374,000
Arturo Gatti - 365,000
Carlos Baldomir - 325,000
TOTAL : 1,064,000
Pacquiao's Highest PPV Fights before De la Hoya:
Juan Manuel Marquez Rematch - 400,000
Erik Morales 3rd Match - 360,000
Marco Antonio Barrera Rematch - 350,000
TOTAL: 1,110,000
Now, here's both of their PPV buys AFTER De la Hoya. You can see that it increased considerably:
Mayweather Fights after De la Hoya
Juan Manuel Marquez - 1,050,000
Ricky Hatton - 925,000
TOTAL: 1,975,000
Pacquiao Fights after De la Hoya
Miguel Cotto - 1,250,000
Ricky Hatton - 850,000
TOTAL: 2,100,000
If we take the 2 highest PPV buys of their pre-Oscar fights and compare them with after-Oscar fights PPV buys, here's what it would look like:

* Halo Effect - a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits.
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