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The only boxers that make the news media in the UK are domestic fighters.
As an example, nobody in the UK had heard of Valuev until Haye and his PR machine kicked in. As soon as you get Skybox Office you're gauranteed big coverage via the Murdoch press.
All British fighters are overhyped domestically, it's the nature of the beast. Khan and Haye are the most glaring recent examples.
As an example, nobody in the UK had heard of Valuev until Haye and his PR machine kicked in. As soon as you get Skybox Office you're gauranteed big coverage via the Murdoch press.
All British fighters are overhyped domestically, it's the nature of the beast. Khan and Haye are the most glaring recent examples.
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