HBO 24/7 ratings are significantly down with Pacquiao/Cotto.

[Al Haymon]

“The goal of 24/7 is not only to provide an all access look at the sport’s biggest events, but also to reach out to the next generation of boxing fans and to engage them with a compelling program which speaks their language,” Taffet said.

[madsweeney]

I'm not racist. I'm a dog lover (see profile pic). And my patience is admittedly short for people who abuse animals.

Mad, here is the data...which has already been posted in this thread but you may have missed it. READ THIS ENTIRE POST.

This information is from Thomas Umstead who reports numbers for Reed Business Information. He writes for a trade paper that I get, "MultiChannel News". Feel free to Google him.

The network's first 24/7 series, created for the De La Hoya-Mayweather fight, captured the personalities of both fighters — as well as their trainers, entourages and families — and became a must-see series for both boxing fans and reality show buffs.

The show averaged more than 4 million viewers per episode, according to HBO.

-Thomas Umstead, MultiChannel News


Now, i must tell you that Mr. Umnstead is not Filipino. so he may not have credibility with you.

The number os "529K live viewers" is not a meaningful number, as I previously stated in post #46...and here's why:


The "live viewers" is not meaningful because HBO rebroadcasts the show many times. And most viewers know this, and plan to catch the show at a later time, or just DVR's the show.

The important figure is the "total viewers", including VOD.

Think about it, how many shows do you watch 'live"? To give fair credit to Pac/cotto/hatton/may/,marq/ etc, you have to look at total viewership. How many people do you think went and watched JMM's 24/7 AFTER they heard that he drank urine?


MADSWEENEY, wouldn't you say that there is a LARGE portion of people who do not watch the "live viewing" (bad term, btw) of the show, but may catch it on DVR or on one of the repeated airings?

When HBO airs a fight, they air it again the next morning. And again. And again. Every subscriber knows this. So, they may not watch the "first airing'. Especially when it is on a Saturday night

HBO is a subscripotion-based service. They don't air commercials. As such, they don't look at the viewership the way, say, NBC would. HBO is MUUUCH more concerned with total viewership than hour-to-hour viewership (or "live viewers") like the networks would be. The networks charge advertisers based on the numbers of "live viewers' of the show they advertised on. HBO doesn't have that revenue model.

I am not saying that the "Boxing Truth's" or Quel's number is wrong. It may very well be right. But it is not meaningful. There is a difference.

Which is more meaningful:

"live viewers": How many people watched the show the first time it aired?
or
"Total viewers": How many people saw the episode, period?

I'll let YOU answer that.

I'm not going to argue with someone who a) has an agenda and is closed-minded, and b) starts calling me grade-school names

Do you understand?

Here's the top 20 for w/e 10/25:

Week ending October 25, 2009
Rank Program Name Net Day Time Viewers
1 MONDAY NIGHT FOOTBALL ESPN Mon 8:30 PM 13,471,000
2 MLB: NLCS GAME 5 TBS Weds 8:00 PM 7,978,000
3 COLLEGE FOOTBALL: FLORIDA/MISSISSIPPI STATE ESPN Sat 7:27 PM 5,668,000
4 MLB: NLCS GAME 4 TBS Mon 8:00 PM 5,644,000
5 MONK USA Fri 9:00 PM 5,419,000
6 WHITE COLLAR USA Fri 10:00 PM 5,400,000
7 THE JEFF DUNHAM SHOW COM Thu 9:00 PM 5,342,000
8 SUITE LIFE ON DECK DSNY Fri 8:30 PM 5,181,000
9 PENGUINS OF MADAGASCAR NICK Sat 10:30 AM 5,146,000
10 NCIS USA Wed 8:00 PM 5,142,000
11 SPONGEBOB NICK Sat 10:00 AM 4,946,000
12 WWE RAW USA Mon 9:00 PM 4,856,000
13 NCIS USA Wed 9:00 PM 4,534,000
14 WWE RAW USA Mon 10:00 PM 4,426,000
15 WIZARDS OF WAVERLY PLACE DSNY Fri 8:00 PM 4,393,000
16 SPONGEBOB NICK Sun 10:00 AM 4,321,000
17 PENGUINS OF MADAGASCAR NICK Sat 11:00 AM 4,095,000
18 SPONGEBOB NICK Sat 9:30 AM 4,055,000
19 NCIS USA Wed 10:00 PM 4,047,000
20 PENGUINS OF MADAGASCAR NICK Sun 10:30 AM 3,807,000

I'm a dog lover as well but I don't tolerate people that hate on other cultures. I think racial jokes can be extremeley funny, however when people use it in a negative manner the gloves are off.


BTW I see what you did with your original post now. Your using the numbers from PBF vs DLH to compare to the Pac/Cotto 24/7.

[Al Haymon]

I'm a dog lover as well but I don't tolerate people that hate on other cultures. I think racial jokes can be extremeley funny, however when people use it in a negative manner the gloves are off.


BTW I see what you did with your original post now. You're using the numbers from PBF vs DLH to compare to the Pac/Cotto 24/7.

Not just that one. The subsequent series (even Pac/hatton) had been averaging about 2.5 million viewers. This one has slipped below 2 million.

Do you also understand why the numbers that Quel posted were not appropriate? At least give me that. It won't kill you.
:-)

[madsweeney]

Not just that one. The subsequent series (even Pac/hatton) had been averaging about 2.5 million viewers. This one has slipped below 2 million.

Do you also understand why the numbers that Quel posted were not appropriate? At least give me that. It won't kill you.
:-)

LOL a bit misleading but yea I get what your saying, esp with the live viewers.

I'm betting numbers are down as HBO subscriptions are down, *******/stream availability is up and both fighters are not American.

[JakeNDaBox]

I'm def buying this fight but I don't see how 24/7 is attracting the casual fans to buy this fight.

If only the "real boxing fans" are going to buy this PPV then expect to see 600k as a success. And Top Rank isn't doing a very good job of promoting this fight neither.

At the same time, Pacquiao is at his prime in everything, fame, boxing skills, and he's also a celebrity so if this fight does good numbers then thank Pacquiao, not 24/7 or Miguel Cotto. If it does bad numbers, blame 24/7 and Top Rank for poor promotion.

Goldenboy Promotions would make this fight sell 1mill+, while Top Rank settles for the least as long as "real boxing fans" liked it. The sport is not gonna go anywhere with promoters like Top Rank, GBP is moving the sport forward.

I don't necessarily agree with the entire post, but if I'm reading it right, then there are two main points with which I wholeheartedly agree.

1) Top Rank is going on auto-pilot with this promotion

2) Golden Boy is without a doubt the best BIG EVENT promoter in the game today.

I don't believe Golden Boy to be the future of the sport, but they are certainly the best when it comes to pushing their product.

OTOH, Top Rank is all but dead once Arum is finally forced to call it a career. I give Arum and King all of the credit in the world; I hope to just LIVE to see my mid-to-late 70's, never mind carry the amount of energy they both still boast. But they'll have to step back eventually, and neither company will progress without them, IMO.

[Al Haymon]

LOL a bit misleading but yea I get what your saying, esp with the live viewers.

I'm betting numbers are down as HBO subscriptions are down, *******/stream availability is up and both fighters are not American.

Actually (and surprisingly), HBO's subscriptions had increased in 2Q.
We think it was driven by TrueBlood.

$15/month for entertainment at home (vs a night out) is a good investment in a bad economy.

BTW, LOL @ me being "******"

[Al Haymon]

I don't necessarily agree with the entire post, but if I'm reading it right, then there are two main points with which I wholeheartedly agree.

1) Top Rank is going on auto-pilot with this promotion

2) Golden Boy is without a doubt the best BIG EVENT promoter in the game today.

I don't believe Golden Boy to be the future of the sport, but they are certainly the best when it comes to pushing their product.

OTOH, Top Rank is all but dead once Arum is finally forced to call it a career. I give Arum and King all of the credit in the world; I hope to just LIVE to see my mid-to-late 70's, never mind carry the amount of energy they both still boast. But they'll have to step back eventually, and neither company will progress without them, IMO.

You don't like Todd?

[Spacey1991]

According to Nielsen ratings, the current version of HBO's 24/7 series is down substantially. (Week ending October 25th)

After seeing viewership of over 4 million per episode for the Mayweather 24/7, Pacquiao-Cotto has failed to crack the top 20 cable programs.

In addition to low ratings for the initial showing (under 2 million viewers), VOD viewership was also low.

The highest-rated cable program was ESPN's Monday Night Football with 13.5 million viewers. ESPN also won the Saturday night ratings race with the Florida/Mississippi State game (5.7 million viewers).

I will post the second episode ratings when they come out.

So, I just wanna see a great fight... two greatly gifted warriors goin at it, that's enough to keep me interested.

[MASSMAN]

Didnt Hatton fight Callazo in his first fight at 147

MassMan,

I think the best thing for boxing is to have 'BIG EVENTS'.

Floyd could have come back and won a comfortable decision against Collazo or Quintana. I assume that is the type of mid-tier WW that you are talking about.

Well, can you say "Mayweather Collazo 24/7". Seriously. "Countdown to Mayweather-Quintana'?

We are past the "weight classes" now. You guys are anachronistic...and selectively so. The business of boxing has changed. Look at every top guy and tell me that they aren't ALL fighting across weight classes.


Here are Floyd's last fights:

Marquez: a LW moving up 2 classes
Hatton: a JWW moving up one class
Delahoya: a JMW with Floyd moving up
Baldomir: a legit WW

Here are Hopkins' last fights:

Pavlik: a MW moving up 2 classes
Calzaghe: a SMW moving up one class
Wright: a MW moving up 2 classes
Tarver: a legit LHW


What is the difference?

When floyd went and fought a much bigger Oscar, nobody was complaining.

I just thought about something, Didnt Shane fight Collazo at 147? Didnt Hatton fight Collazo in his first fight at 147? Didnt Berto fight Collazo at 147? And if Im not mistaken, Collazo was competitive in his fight with Shane and in my opinion was robbed against Hatton and Berto. A Floyd vs Collazo fight would have been a fight that nobody would have complained about. It wouldnt have been a pay per view "EVENT" fight but it would have been far more competitive than the JMM fight and it would have served its purpose as a Floyd tune up against a legit welterweight.

Also there is nothing new about fighters fighting across the weight classes. Eventually all great fighters tend to move up in weight for bigger paydays. Thats nothing new. Arguello moved up and fought Pryor. Norris vs Taylor was fought at a catch weight. Duran moved up two weight classes to fight Leonard. Spinks moved up to fight Holmes. Hell even Roy Jones moved up a couple weight classes and fought Ruiz.

[MASSMAN]

Shane deserves big money because.....

How does Shane deserves big money?? He has fought Oscar TWICE

1. He is a current 2 time welterweight Champion
2. He is willing to face the best fighters in his weight class
3. He is a former P4P #1 fighter and currently #3 on most P4P Lists.
4. He consistantly brings excitement in the ring
5. He is promoted by Golden Boy Promotions (They are responsible for the most of the current big event fights that have been promoted lately)
6. He is willing to be fair and negotiate without crying over money
7. He goes for the knockout
8. He puts his life on the line everytime he steps in the ring...

That man deserves big money!