To add to this, it really starts with Arum not turning Mayweather into a mainstream star and basically trying to control Mayweather's career and relegate him to a good, but underappreciated fighter.
Arum likes to have total control and isn't really big on hitting mainstream with non-niche fighters. This is why Arum has so many Mexicans, Puerto Ricans, ***s, etc. He's good at marketing the niche, but he likes to have total control.
Golden Boy, on the other hand, markets to the mainstream with any fighter regardless of race, but likes to give the fighters more control over their own career and promotional rights. Most promoters and writers HATE this model. Bob Arum and Larry Merchant probably hate it the most...and go figure they're both in the late 70s.
Arum likes to have total control and isn't really big on hitting mainstream with non-niche fighters. This is why Arum has so many Mexicans, Puerto Ricans, ***s, etc. He's good at marketing the niche, but he likes to have total control.
Golden Boy, on the other hand, markets to the mainstream with any fighter regardless of race, but likes to give the fighters more control over their own career and promotional rights. Most promoters and writers HATE this model. Bob Arum and Larry Merchant probably hate it the most...and go figure they're both in the late 70s.
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