I hesitate to use the word "earned" because I don't think it's the entire truth. I give D'Amato most of the credit. He knew the boxing business front to back - training right through to promotion. In Tyson he saw precisely the tool he could use to unlock the gates to the big time once again. The HW division was not in the greatest of health. There hadn't been a genuinely aggressive (and good) hitter seen for some time. The opportunity was there - for the right kind of guy. The problem was Tyson WASN'T the right kind of guy. Sure, he had tremendous boxing ability - but he was suffering from severe psychological problems which would threaten to unravel any carefully laid plans from the very beginning. So old Cus decided to bluff it out. After all, perception is reality - or so the marketing people say. The very "defects" (his surly demeanour, mood swings etc) that Cus and his team were worried about were sold as the ravings of some kind of beastial man. "Kid Dynamite" was simply too tame a nickname and so the myth (call it an aura) of Iron Mike - The Baddest Man on the Planet was born. Cus knew the HW division was in such a weak state that he could get Tyson all the way to the top without facing guys who might ask one or two difficult questions. And as the wins kept coming the aura continued to grow. To the point where fighters were beaten before they'd even stepped in the same arena.
It was a masterstroke. Old Cus' plan worked to perfection. The fact that Tyson disintegrated after the Douglas bout probably wouldn't have bothered him (had he been around). Indeed, he might have been surprised at just how long Mike lasted at the top - given the problems he had between his ears. Cus used Tyson from the very beginning and got all the adulation he'd craved for - and more besides. What that says about him as a human being is something else.
It was a masterstroke. Old Cus' plan worked to perfection. The fact that Tyson disintegrated after the Douglas bout probably wouldn't have bothered him (had he been around). Indeed, he might have been surprised at just how long Mike lasted at the top - given the problems he had between his ears. Cus used Tyson from the very beginning and got all the adulation he'd craved for - and more besides. What that says about him as a human being is something else.
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