Originally posted by M312
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Comments Thread For: Katie Taylor Named The Most Marketable Boxer In The World
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Originally posted by Butt stuff View PostI don’t understand how she can be so marketable. She’s had multiple gift decisions and has a voice like nails on a chalkboard.
A horribly misleading name of the list seems to be the issue for some of us
no way is she more "marketable" than the male boxers on the list, but did she have more of an impact on the sport in general this year...no question.
I'm so sorry I didnt click the link and could have limited all this nonsense to one reasonable post...my bad. That said it's a dumb name lol.
Cheers all
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Replace "marketable" with "hype-able," and there's the headline. I don't interpret the use of marketable as "bankable." I interpret marketable as "an interesting story to tell" meaning, a PR company will get behind her and make an effort to sell her to the public. That won't necessarily mean the campaign will be successful. On top of that, proclaiming high marketability is in itself the beginning of campaign.
Every time the Olympics comes around, the media will get behind someone and try to make them the "face" of the Olympics. The person won't necessarily be the best athlete or even a gold medal winner, but those traits help in the promotion.
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Originally posted by 4truth View PostThese marketing geniuses have probably never watched boxing in their lives.
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