Agreed.
1) Hatton has a much bigger fanbase than JMM
2) Summer fights naturally do fewer buys
3) The fight is eight weeks out, and promotion has barely started
4) The Hatton-Pac fight had a heavy promotional calendar (domestic/intl)
5) Hatton-Pac had some novel, innovative marketing techniques
6) May-JMM isn't perceived as competitive
1) Hatton has a much bigger fanbase than JMM
2) Summer fights naturally do fewer buys
3) The fight is eight weeks out, and promotion has barely started
4) The Hatton-Pac fight had a heavy promotional calendar (domestic/intl)
5) Hatton-Pac had some novel, innovative marketing techniques
6) May-JMM isn't perceived as competitive
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